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RECOIL

RECOIL is a firearms lifestyle publication for the modern shooting enthusiast.
SEGMENTSPRICE
7,287   TOTAL UNIVERSE / BASE RATE $110.00/M
7,287   Active US Subscribers $110.00/M
2,754   Last 6 Month Subscribers + $12.00/M
4,586   Last 12 Month Subscribers + $7.00/M
5,942   0-24 Month Expires $85.00/M
  Fundraising Rate $85.00/M
  Non-Affinity Catalog Rate $90.00/M


DESCRIPTION

 

RECOIL has become the leading publication dedicated to the modern shooting enthusiast. It has done so by taking a unique approach to the industry.

Implementing breathtaking photography, artistic layouts, and comprehensive, yet witty, writing RECOIL provides not only in-depth cover of firearms but also explores the lifestyle that gun enthusiasts enjoy. Each issue comes packed with reviews of the latest guns, feature stories on techniques, first looks at new technology, articles on the latest accessories and much more. RECOIL also gives subscribers unprecedented access to the leading manufacturers, top
competitive shooters, and celebrated war heroes through candid interviews.

RECOIL features the latest guns, gear, accessories, technology, plus reviews and buyer’s guides. RECOIL's gear coverage includes everything from watches and survival equipment to vehicles that appeal to the modern shooter’s lifestyle.

 

 

 

DEMOGRAPHICS
● 57% 35-54 years of age
● 76% married
● 24% Attended college
● 34% Bachelor’s degree
● 50% HHI $50k - $150k

 

INTERESTS
● 57% Hike
● 52% Camp
● 46% Hunt
● 38% Competitive shoot
● 38% Fish

● Personal Defense
● General Shooting
● Military
● Prepper/Survival
● Training
ADDITIONAL NOTES

Disclaimer: All approved orders are reciprocal. Net 30 days from the mail date.
ID NUMBER
NextMark 560335
Manager
UNIVERSE
7,287
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold, Multi Sourced
LIST MAINTENANCE
Counts through 03/12/2025
Last update 03/17/2025
Next update 04/15/2025
SELECTS
12 Month Subscribers 7.00/M
3 Month Subscribers 17.00/M
6 Month Subscribers 12.00/M
GENDER 11.00/M
Non-Reciprocal 25.00/M
PAID 11.00/M
SCF 11.00/M
SOURCE 11.00/M
STATE 11.00/M
ZIP 11.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Unit of sale information is not available
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 0%
Min Qty: 0
Run Charges: $ 12 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges: 5 /M
ADDRESSING
EMAIL 75.00/F
FTP 75.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Kris Grauer kgrauer@npsmediagroup.com (203) 822-7933 (888) 315-2507
= Primary contact