Down East is an identity magazine for Mainers and for anyone whose heart and soul are fed by Maine. Published since 1954, Down East's mission has been simple: to hold a mirror up to Maine, showcasing its landscapes, traditions, flinty character, and unhurried way of life, as well as to confront its complexities intelligently and with heart. These affluent subscribers believe rusticity and cool can live side by side, whether it be learning about out-of-the-way lobster shacks, Maine-made gift ideas, and under-the-radar spots to paddle, hike, and explore, or for insight into the personalities and issues shaping the great state of Maine.
These subscribers are high quality mail responsive individuals who are mature adults, active travelers, outdoor oriented and interested in maintaining their home and garden.
Median Age: 55
$121,200 Average Income
70% Married
High Percentage Homeowners
$452,000 Average Home Value
90% Graduated /attended college
41% Post graduate degree
79% Read boating articles
36% Boat owners
85% Participate in outdoor activities
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